1. Digital Marketing
In order to outpace the competition, you need to continually improve your digital strategy. In this information age, people want instant answers and want to find them seamlessly. It is important to have a high quality, easy to navigate website that provides enough information to draw them in. Avoid getting too specific, as you want to prevent information overload – and you want them to have a reason to get in touch with you!
Social media is an essential part of a good marketing strategy, but you will want to be strategic in your approach. Not all social media platforms make sense for all businesses – you should focus on the ones where your audience prefers to engage and spend your time there. You can determine this by reviewing demographic information for your target audience and comparing it to current social media trends and data. If you are trying to reach Millennials, you may find success using Instagram to connect with and educate potential buyers as 59% of Instagram users are between the ages of 18-29. On the other hand, if you are targeting a more broad audience in terms of age and income, Facebook is a safe bet, as 68% of US adults use the platform regularly.